ZhuChong as the four professional sports league of course Steve NFL (NFL) apparently not willing to let far better NBA (NBA) in China is the only big market. Careful people may have found recently in Beijing and Shanghai in nfljerseysupply the subway station, the NFL advertising continues, in the central TV sports channel, Shanghai TV sports channel and sina sports channel, also have a week on NFL game live and special programs. This is considered NFL began to NBA learning for the China market.
I don't think we are a kind of competition relations, need to know that someone like basketball, someone like football, everyone has his own like sports, we hope that we can and Chinese friends share the passion of American football. NFL China chief representative Michael-stokes (MichaleStokes) said. Of course, stokes also do not forget stressed that the NFL in the United States there can be no doubt that big brother, NBA most can be ranked third in the world. To learn about how NBA NBA for the China market, has been there is an interesting story 21 years ago, also is such a cold winter, the wind blows, the rain and snow and thundering, the NBA chairman David stern carries two sets of NBA game highlights the central television station in video door, waiting for the leadership of the central television summoned. This chop is several hours, David stern trembling with cold, when he finally waited until the central television leadership when summoned, he didn't ask many requirements, just put two videotape to the central television station, and then said, if you think the NBA is wonderful words, whether your program? We don't accept any copyright costs. So, from week highlights started, to copy and play games, and then to nfl jerseys supply live the all-star game, the NBA finals, until now live on the whole the NBA regular season, the playoffs, NBA slowly open the China market. At present, China broadcast no longer enjoy copyright free NBA treatment, the NBA in China also has more than 20 home partners, earlier this year, Disney's the li ka shing foundation, the bank of China, China merchants bank, lenovo group etc.
Five of investors to spend $253 million to hold NBA China 11% equity stake. NFL in the United States four professional sports league, and of financial and social impact and the fans are worthy of the first number. The other three league, baseball league, NBA and professional hockey league fans of the total number and income put together as a league NFL. Every year at the super bowl, the world will have more than 200 countries and regions to the game to broadcast live, worldwide audience of more than 90 million people, in addition to more than 240 million viewers to indirect or part of the watch live game. The American television history of the highest ratings of 20 program, has 10 is the decisive battle over the super bowl. Every year during the final 15 minutes of ads, can sell for 5 billion dollars. Even now in financial crisis, the credit rating agency Fitch evaluation of has issued announcement also says, the NFL financially very stable, has a very healthy and highly recognized financial. So, when the NFL wants to open the Chinese market, will surely won't like David stern ChengMenLiXue the way, but they take measures nearly the same, are also the copyright free gift to television, for they live, and for television discount nfl jerseys production project highlights show. NFL also found that the NBA and MBL (American professional baseball league) success in Asia and they have come from Asia's star no relationship. Such as the NBA all star of the Houston rockets center yao Ming, and the New York yankees baseball team left fielder hideki matsui on the Japanese. NFL hope one day in the NFL game also can appear on a yao Ming. For this, the NFL specially set up in China a kicker plan, aims to explore China has the potential to become the kicker to American athletes training. Last summer, from all over the country have selected three Chinese players gao wei, DingLong and ShenYaFei was stationed the western Oregon state and the European training camp for 8 to accept 11 months of professional training. Every players can enjoy a fixed monthly life subsidies, one of their best one will be in NFL preseason China bear the task of striker. In addition to football crash course outside, they still through the shopping, enjoy western food and accept English course and method to adapt to life in the us. Copy is not easy in order to popularize football sports, NFL also in Beijing, Shanghai and shopping center by the university for roadshow activities. Last month, NFL came to China agricultural university, but the activity at the site of a few details clearly appropriate reflects the NFL situation in China. A man from the central university for nationalities boy in activity won a NFL legend Benjamin-Mr Watson squad number 83, but when he received his shirt from Watson, shorts on the NBA HeRanZaiMu sign. The Chinese reporters also is so, just a Chinese journalist end activities immediately busy meals, only a few American journalists know the value of Watson, around the interview. Even in the activity at the site also and Watson did not wear his habit of football's armor, but on a set of Chinese people are very familiar, yao Ming jersey number 11. Watson in NFL that the position of Jordan, or now Bryant. This is the NFL and NBA in to develop the Chinese market faced the different circumstances. In the stern didn't put the NBA video free gift to the central television before, basketball in China is also a popular sport, every corner in urban and rural areas can be seen everywhere the basketball court. And the NFL is to self-made man, until now, most Chinese people don't even know what a few American football players. So a little farming is a harvest in the NBA, but the NFL, then had to from the beginning of the start breeding its seeds. Do have a lot of different, NBA before entering China, basketball in China has carried out a long time, but football to the Chinese are completely unfamiliar. Stokes admits, NFL into China after the primary task is to help the Chinese know football. So, in addition to develop outside road show, they also in Beijing and Shanghai each 16 universities (total 32) establish college football club; In Beijing and Shanghai sports bar for theme party; Strive for China central television broadcast matches, although in the middle of the night; In may this year to the establishment of China's website (www.NFLChina.com); Various kinds of activities to invite lovers, and send gifts and goods discount coupons but when asked if there are some exact data prove NFL steady development in China, stokes will look to move to another place, that answer, we now want to make Chinese people to know more about the NFL, now is to do long-term investment.
NFL President gorbachev tower and cloth also said: in the training of a sport, I don't care about money, also don't care time. I have patience, I understand the global economic environment, and we have a strong global platform and a huge fan base. I like to use 10 years to build China's football pyramid. In the market for regular cultivation and at the same time, the NFL has also want to do some big events to attract eyeball. The team, star to stage a big show, which is already one of the sports marketing to fail, like when the rockets to the China NBA, NFL also has been to make the team to Chinese competition, held NFL preseason preparations for China bowls. The games in Beijing Olympic Games had originally planned to hold a one-year countdown, and arrange the NFL's most famous two teams New England patriots and the Seattle haiying team. But because of selected matches to the workers' stadium for the football game site, to ensure the successful holding the Olympic Games, also because NFL think now is not held in China will pre-season the best time, NFL officials made clear all expenses incurred by the United States be made by the bear, they would never do a no audience adventure game. So the game is postponed to take place next year. It is reported, the game instead of the more influential in the main Olympic stadium the bird's nest. NFL training field practice of China's yao Ming was also challenges. Responsible for NFL officials of the international market, mark Waller to three Chinese players coach plug tower about first question was: they learn to kick a field goal? It is said that, three Chinese players shot distance has increased 10 yards, but with the NFL set standard still has difference, if the Chinese players are unable to standard, the NFL will cancel the race in China they played plan. You know, in football, the striker is responsible only for kick-off, shot and additional score shot, they just need to play in play. So, to NFL hope this 3 person can appear like yao Ming that star expectations, trained DingLong players that may be to the next generation to find such a football player. The key problem is more: Chinese people to accept football? The problem first plane is, suitable for Chinese people play football? Absolutely no question, football is not you imagined, must want to is tall, large, can play. This is a collective movement, everyone can find the right position, run fast, jump higher, answer the firm can find his position. In the China agricultural university at the NFL promotion activity, former Philadelphia eagle team Lou gao wei so explained. But in BeiTiDa famous scholars YiJianDong opinion, the actual situation is not so, besides the Chinese body is not suitable for authentic American football outside, from philosophy view of culture and life concept, said Chinese people pay more attention to the harmonious unity of way, and americans that conquer and confrontation, or external DaKaiDaGe is not a small differences. This led directly to football in the cultural form to comply with the relatively mild orientals habit. The original Beijing sports competition after zhang, director of the center for American football has been committed to introducing China, but even in his view also feel difficult not small: from China to the current situation, we American football and the distance was too far away, the crowd and market are not mature enough to accept the point of the sport.
NFL knows this, and from 2003, beginning in the promotion of a waist flag football. Waist flag football, is a kind of safe sex of the collision sport, at present popularity in the countries all over the world. Formal football games against very fierce body, injured athletes to it is the norm, but waist flag is a collision game type, the defensive player as long as pulled off each other waist waist flag, and not have to pull down will stop attacking each other, it is very suitable for low age levels of children game. The latest data stokes said, after four years of development, China has more than five thousand young people engaged in the flag football this sport waist. We and the Chinese government department cooperation, the key is in Shanghai, Beijing, Harbin, guangzhou and shandong campaign. According to once for NFL foray into China for business promotion before the sharp (Shanghai) sports consulting Co., LTD. hockey NHL jerseys supply Introduces, in the Chinese market the NFL schedule of roughly: in five years time produced a fan the prototype of the group; 10 years later can appear a NFL's yao Ming; Fifteen years after may form in China football league, 20 years later is expected to start making money. Source: economic observation nets
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